C. Wonder 

C. Wonder founded by Christopher Burch in 2011. The business echoed his former business partner and wife Tory Burch's aesthetic but at a lower price point. The Creative Brief presented to my team was evident on the expectations of marrying brand content with the shopping experience. The team responded in a timely manner with designs that were exactly what the C Wonder team was looking for. My role was the team leader, project management, client point of contact and creative control of two web designers and one copywriter.  This design is timeless - and a great example of how content creates an unique shopping experience that feels personalized and branded at the same time
 

Editorial style Homepage 

Great content aids the shopping experience and can show off the product in real life situations. C. Wonder wanted to marry content and shopping; the home page would be the central hub. Social Media had a significant role to play, and all social streams are pulled to the homepage with additional of store events as well. Indeed making this a shopping dashboard for the customer.

Product feed  

 This webpage is an example of a product feed that integrates social media editorial stories and product with themes like; "We Love," "We Advise."  By doing this C Wonder was extending the content and creating a dialog with the customer. 

Customer Profile page 

Personalized shopping was a goal for C Wonder, offering a better experience but. Also allowing a vehicle to collect customer data to create a tailored portal for their customers. Customers were given a dashboard to view suggested items based on purchase behavior as well as recent purchases and wish list.