HIGHLIGHTS

Transformational Leadership / Led comprehensive digital transformation initiatives at QVC Group, establishing new performance benchmarks across traditional and emerging marketing channels while developing future leaders.

Revenue Acceleration / Spearheaded marketing strategies directly contributing to over $1 billion in revenue through innovative customer acquisition and retention programs that consistently outperformed industry standards.

Customer-Centric Innovation / Pioneered the development of data-informed loyalty programs and creator-led marketing initiatives that dramatically increased customer engagement, lifetime value, and brand advocacy.

International Market Expansion / Successfully executed global brand strategies resulting in 30% annual growth across five international markets, establishing new performance benchmarks for cross-cultural marketing initiatives.