Experience

QVC Group

Director of Customer Marketing & Loyalty, 2018-Current

Revenue Growth & Marketing Leadership: Design marketing plans that increase total business revenue and bring in new customers each year at lower costs. Effectively manage multi-million dollar budgets across various marketing channels, while guiding and building strong marketing teams that regularly surpass performance goals.

Mars Inc.

Global Brand Manager, 2015 - 2018

Brand Marketing, Integrated Communications, and Content. I oversaw content design, development, and production for all countries and platforms. The role combines creative leadership, marketing fluency, and technical expertise. I leverage innovative marketing and content experience to ensure that MARS DRINKS' aesthetic point of view is consistent across all customer touchpoints.

Urban Outfitters

Senior Marketing Manager, 2011 - 2015

Created and managed all social media marketing campaigns and day-to-day customer engagement activities, including developing relevant content topics to reach the target customers. Reignited millions of customers through launching a loyalty program and a dynamic social selling program.  Successfully acquired over 1 million loyalty members in the first year.

StarWorks Group

Director of Client Services, 2007 - 2011

Drives brand performance through disruptive talent, content & media strategies. Comprising three synergic business units, SWG Intelligence, SWG Engagement, and SWG Studio, SWG provides complete agency services to the fashion and beauty industries from New York, Los Angeles, and London offices.