Experience

QVC Group

Director of Customer Marketing & Loyalty | March 2025 - Present • Developing comprehensive omnichannel strategy aligned with customer needs and business objectives • Creating consumer insights framework to identify user needs and drive strategic decision-making • Establishing customer experience consistency across digital and physical touchpoints • Leading development of integrated loyalty program connecting existing customer base

Director of Brand Advertising, Performance Marketing & Social Media | April 2022 - April 2025 • Spearheaded marketing strategies contributing to 25% of total business revenue • Managed $100M+ marketing budget across performance and brand advertising channels • Led team of 18 marketing professionals across multiple departments • Architected social media strategy yielding 22% increase in engagement and 20% growth in follower base

Senior Performance Marketing Manager, Social Media & Creator | April 2018 - April 2022 • Drove year-over-year sales growth, expanding customer base by 500K+ while reducing acquisition costs by 23% • Orchestrated integrated marketing plans across QVC, HSN, social media, influencer, and affiliate channels • Pioneered creator-led marketing initiative, enhancing business growth through strategic content development • Led multi-platform social strategy resulting in ROI increase and 50% growth in customer acquisition

Mars Inc.

Global Brand Manager | May 2014 - June 2018 • Executed international growth strategy, driving 30% annual increase in brand adoption across five markets • Achieved 25% market share increase within 12 months through data-driven brand initiatives • Commissioned market studies across 5+ regions, fueling 10% market share growth • Launched "Rethink the Daily Grind" campaign, resulting in 10% market share increase • Implemented multi-channel growth marketing strategy, driving 7% year-over-year revenue increase

Urban Outfitters

Senior Social & Engagement Marketing Manager | November 2011 - June 2014 • Launched mobile-first loyalty program, acquiring 1 million users in first year • Developed digital engagement framework integrating social media, PR, and influencer partnerships • Created innovative social media strategy yielding 35% engagement increase within six months • Pioneered #UOONYOU UGC program, increasing site engagement by 45 seconds and conversions by 15%

StarWorks Group

Director of Client Services, 2007 - 2011

Drives brand performance through disruptive talent, content & media strategies. Comprising three synergic business units, SWG Intelligence, SWG Engagement, and SWG Studio, SWG provides complete agency services to the fashion and beauty industries from New York, Los Angeles, and London offices.