Kate Spade- Live Color Fully

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Concept 1 

All ads were dynamic, and many were page taker overs showing the branded video that was created by Starworks Group. At the time KSNY was a small creative team and relied on Starworks Group to not only be their PR agency of record but also create campaigns including activation plans. 

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Concept 2 

The creative team had to move swiftly and follow brand guidelines. Our team worked as an extension of KSNY marketing team.  Using the Live Colorfully video content, the team was able to create a successful integrated marketing campaign.