MARS Drinks
Global Brand Manager
Brand Marketing, Integrated Communications, and Content. Oversees the design, development, and production of content for all countries and platforms. The role combines creative leadership, marketing fluency, and technical expertise. My role leverages innovative marketing and content experience to ensure that MARS DRINKS' aesthetic point of view thatis consistent across all customer touchpoints.
Urban Outfitters
Senior Marketing Manager
Created and managed all social media marketing campaigns and day-to-day customer engagement activities, including developing relevant content topics to reach the target customers. Reignited millions of customers through launching a loyalty program and a dynamic social selling program. Successfully acquired over 1 million loyalty members in the first year.
Starworks Group
Starworks Group (SWG) Director of Client Services
Drives brand performance through disruptive talent, content & media strategies. Comprising three synergic business units; SWG Intelligence, SWG Engagement and SWG Studio, SWG provides full agency services to the fashion and beauty industries from offices in New York, Los Angeles and London.